The Monroe, located in the prestigious Buckhead neighborhood of Atlanta, faced the issue of being one of many multifamily communities on the neighborhood. To help them stand apart, KDS crafted the story of a young professional and his “man about town” lifestyle that was told through all digital and creative branding. To bring his urban story to life, the designers combined energetic in-motion photography, lush still photography, and stylized black-and-white custom illustrations.
