For its 25-story community in Midtown Atlanta, Azure on the Park selected KDS to create a full branding package that would evoke the beauty and envy of living adjacent to the city’s premier green space, Piedmont Park. To emphasize the cachet of the address, the web design integrated sweeping panoramic views of Midtown with colorful lifestyle shots. This feeling was extended to all collateral, underscoring Azure’s “Midtown State of Mind.”